Urban Outfitters recently announced the launch of a music initiative called #UrbanAccess. The program is a localized program for loyal Urban Outfitters customers and will be held in multiple cities across the US. Bands are chosen by Urban Outfitters to perform at certain locations and customers can get exclusive access to sound check performances, autographs, and photo opportunities with the band by securing tickets at the designated locations one day prior to the event. Tickets will be given on a first-come, first-serve basis. Download the Urban App for additional perks.
According to the press release, Urban Outfitters is leveraging the power and reach of its social channels by using an interactive, social ticketing platform. Each store that is participating in the #UrbanAccess tour will have a backdrop set-up for customers to take photos and upload to Instagram with the hashtag #UrbanAccess. The next day, at a local venue, customers bring their tickets for admission to the intimate sound check.
Details on the backdrop, the Instagram upload, and the entire tour info can be found on their social networking sites below.
List of Bands and Cities in the #UrbanAccess tour:
Phosphorescent – Melrose Store, Los Angeles, CA
Sound Check at El Rey on Oct. 1
Baths – Burlington, VT
In-Store at UO Burlington – 10/2
Sound Check at Signal Kitchen – 10/3
Phosphorescent – Austin, TX
In-Store at UO Austin on Guadalupe – 10/9
Sound check at EMOs – 10/10
Delorean – Minneapolis, MN
In-Store at UO Minneapolis – 10/13
Sound Check at 7th Street Entry – 10/14
Delorean – Broadway Store, New York, NY
In-Store at US Broadway – 10/22
Sound Check at Webster Hall – 10/23
Delorean – Bloomington, IN
In-Store at UO Bloomington – 10/29
Sound Check at The Bishop – 10/30
#UrbanAccess is bringing Delorean to Webster Hall in New York City on October 23rd.
Follow #UrbanAccess for live updates from the event.
Be sure to follow Urban Outfitters to join the conversation:
Like UO on Facebook: https://www.facebook.com/urbanoutfitters
Follow UO on Instagram: http://instagram.com/UrbanOutfitters
Follow UO and their Vine Videos on Twitter: https://twitter.com/UrbanOutfitters
Check out #UrbanAccess on the UO Blog: http://blog.urbanoutfitters.com/blog/urban_access_exclusive_soundchecks?cm_re=Blog_Content-_-C7-_-urban_access_exclusive_soundchecks